Now this is bloody brilliant. The people over at Sony Online Entertainment have brought gaming sloth to a whole new level.

In the middle of a mad hunt in Everquest 2 and hunger pains got you down? Don't despair, just take yourself away from bashing orcs in the head for a second and type /pizza in the command console. A new browser window will pop up within seconds and you can type in a Pizza Hut order to be delivered to your door. Read more about it here.

Granted I have been ordering my Papa John's pizza online for a few months now, but to integrate it into the game itself... now that is slick/sick marketing!

Grab the l33t pizza of tummy filling and don't forget the m4g!c b33r +1! Go for the b33r!